How To Use Instagram To Grow Your Business

November 18, 2013  |  

Despite it’s lack of defined revenue streams, Instagram is a billion dollar company with 150 million monthly active users.

Recently the company launched ads, in an effort to address that revenue issue. However, even before the formal launch of advertising, businesses have long been using Instagram to showcase their products and grow their businesses.

According to figures compiled by Bloomberg Businessweek, 72 percent of adult internet users are joining social media and 44 percent of cell phone users sleep with their phone next to their bed. And with over $231 billion being spent on online shopping, it’s clear the internet and social media is big business.

It can be a great option for small businesses just starting out to reach the audience they want to tap into. Jeff London and Marc James, founders of a New York based independent clothing company, King Panda Apparel, utilized Instagram to reach out to high profile celebrities, influencers and stylists to take their brand to another level.

“Kevin Mccall, we reached out to him a while ago, and we tagged him in several photos and then we wrote him a message on his Instagram photo and he connected us to his person, and we were able to get in touch with him,” explained London. “The same thing [with] Craig Wayans.”

Other high profile personalities they’ve successfully engaged with on Instagram include DJ Absolut (Hot 97), Planet VI (songwriters for the likes of Kelly Rowland, Rihanna, Miley Cyrus) and Jazzy Pha.

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