Fail to scan shelves
If you haven’t noticed, grocery store shelves are a marketplace for advertisers. There’s a reason why they look the way they do — there is some serious planning that goes into them. One tactic that is used by top brands is to pay grocery stores higher prices that will put their products above the competition (literally). The probability of you shopping at eye level versus scanning a little lower is very high. Make sure that you take a look at bottom shelves as you just might find a similar product for much less.