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Adrienne McAdory is hoping to shake up the wedding industry with her new top level domain, dotWED, offering couples a new address for their wedding website. According to her website, “No longer will couples getting married be stuck with undesirable .COM extensions or long URLs from secondary sites.  .WED domain names are sold to couples for one or two years to celebrate their wedding. The domain names then become available to another couple.” So imagine you are getting married. You and the fiance can have your own domain name, i.e. (instead of .com). McAdory charges a starting price of $50 per year for the first two years.

From December 30, 2013 through January 28, 2014 newly-engaged couples will have the opportunity to claim their own dotWED domain name as part of the pre-launch period. The first dotWED websites from will go live on February 1, 2014. For all other, general availability begins for the world April 1, 2014.

McAdory wound up with the ownership rights to dotWED almost by chance. A government IT consultant for more than a decade, she stumbled upon an article in the Washington Post announcing the sale of 1,000 new top level domains (TLDs). Seeing this a great business opportunity, McAdory cashed in a large portion of her savings, formed a company (Atgron Inc.) and purchased the rights to dotWED.

Her timing is great. A third of proposals each year occur between Thanksgiving and New Year’s, and another six million are predicted to occur on Valentine’s Day, reports Mashable.

McAdory plans to take dotWED global. “The Mississippi native who has lived in Ghana, Zimbabwe, Kenya and Beijing, has an international outlook on the reach of dotWED and refuses to settle for only domestic,” says the press release.

Besides the services of dotWED there are other online sites that can also help make your wedding unique. A few examples — courtesy of Mashable — are Wedding Window, which offers custom URLs and online RSVPs; Glo Site, which costs $19.99 per month or $75 per year to use services that include digital and paper wedding invitations and organizational tools for wedding-related activities; and, the old standby, WordPress, which is free but costs money for a domain name and hosting service. Beware, however. “Wordpress is probably the service that can be customized the most, but it’s also the most difficult to use,” Mashable points out. You need to be familiar with web coding and because it’s open source, features are at times unreliable.

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