If you’re scratching your head over what to get your teenager this season, a new Ebates survey shows that you just can’t go wrong with an Apple device. Nearly 70 percent of kids between 12 and 17 want you to get ’em an iPhone, iPad, or iPod. So the holidays are going to cost you this year!
A whopping 88 percent of teens want an electronic gift this year. The number one item on their wish list is an iPhone with 32 percent of teens yearning for the Apple smartphone. Taking second place for most-wanted gift is the iPad — 24 percent of teens would love to find the tablet underneath their Christmas tree.
Sony Playstation 4, the XBox One, and Apple iPod take third, fourth, and fifth places respectively. Teen girls seem to prefer the iPhone while teen boys want to snag the PS4.
Despite the competitive smartphone and tablet market, Apple refuses to budge on their premium prices. The multi-billion dollar corporation is releasing the iPad Air at $499 — the same exact price as its predecessors. And the iPad Mini will sell for $399, which is 21 percent higher than the first Mini.
“Apple has steadfastly refused to cut prices on its top-of-the-line products. Instead, it has sold older versions of its Phones and iPads at slight discounts to consumers who are willing to settle for something less than state-of-the-art technology,” Boston.com says.
Facing a vicious rivalry with Google Inc., Microsoft Corp., Amazon.com Inc., and Samsung Electronics, Apple is opting to win over customers by offering free software. Apple is offering the Maverick, the device maker’s latest operating system, for free. iLife and iWorks, the equivalent of Microsoft Office, will also be free.
These software giveaways are conditioning customers to expect these systems to “come with the package” for free. “While this won’t disrupt Microsoft’s business overnight, it will create further pressure on Microsoft to bring down prices,’’ Boston.com adds, quoting Ovum analyst Jan Dawson.
The iPad Air is Apple’s latest baby — it’s sleeker, faster, and lighter weighing in at only one pound. “The iPad Air’s main appeal is a more svelte design and a faster microprocessor, the same kind of chip in the iPhone 5S that Apple released a month ago,” Boston.com says. The iPad Air has been available for purchase since November 1. And if you have a teenage boy, the PS4 will set you back $399, $100 cheaper than the Air, and will be on sale by November 15.
If your teen is one of the few that’s not into electronics, the Ebates.com survey notes that a gift card to your teen’s favorite store would suffice.
Will you be buying Apple this season?