Jay Z To Launch ‘Gold’ Fragrance For Men Nationwide On Black Friday

November 5, 2013  |  


Does Jay Z, who is still under fire for his Barneys New York collaboration, have any room in his portfolio for another joint venture with the high-end retailer? Yes, it seems. Jay Z is is now launching his first men’s fragrance with Barneys — just in time for the holiday shopping.

Called “Gold Jay Z” it will will debut at Barneys New York on November 2o. It is part of his collaboration with the store, featuring three different sized bottles ranging from $39 to $70. The cologne will later sell at 2,000 department stores starting Black Friday, November 29 reports The Huffington Post.

It took Jay Z countless tries to find the right name. Reportedly, he rejected 3,200 names before settling on “Gold Jay Z” after picking up one of the bottles saying, “This is the Shyte; it’s gold.”

Jay teamed up with with Firmenich perfumer Ilias Ermenidis to create the scent.

“I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success,” says Ilias Ermenidis in a press release.

“He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z.”

There isn’t more information on the fragrance’s official site, JayZGold.com. It directed users to the web hosting company GoDaddy and doesn’t launch until November 29th.

The 17-time Grammy award-winner has been under fire for his Barneys New York collaboration after two lawsuits accused the store of racial profiling.

He was under intense pressure from the public to make a statement and pull out of the deal, but the 43-year-old released a statement a couple of weeks ago saying he was simply waiting on all the “facts” before fully responding.

According to Jay Z,  he is “not making a dime” from the collaboration. The Shawn Carter Foundation, which gives college scholarships to students with financial need, will receive 25 percent of the profits.

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