They Shot, They Scored! Samsung Nabs $100 Million Deal With NBA
The mobile wars are fierce and Samsung is doing surprisingly well in sales due to cheap smartphones and high-demand memory chips. But Samsung isn’t stopping there. In attempt to slay their competition, Samsung is teaming up with the NBA to bring their technology to their forefront, The Wall Street Journal reports.
You know those monitors NBA referees use to review close calls in games? Those screens, along with other courtside tablets and TVs, will all be provided by Samsung as a result of a three-year $100 million deal. “The three-year deal will instantly make Samsung one of the most visible companies during NBA games, while bringing the basketball league into closer partnership with the electronics giant, which is the world’s largest seller of smartphones and flat-panel televisions,” The Wall Street Journal reports.
This is not the first time that Samsung has eyed the NBA to generate greater appeal for their products. Lebron James, a Miami Heat player, was handpicked for an endorsement deal to present the Samsung’s Galaxy Note II. Validating his clout as a marketable basketball figure, his commercial on YouTube pulled in more than 40 millions views. “The advertisement shows the league’s top player and two-time defending NBA champion playing with the Samsung device as he gets his hair cut and heads to a basketball game,” The Wall Street Journal says.
Samsung also snatched the second wealthiest rapper in America, Jay-Z, for a three-minute commercial during an NBA Final game four months ago. As part of the deal, Samsung also purchased one million copies of his album, “Magna Carta Holy Grail,” and made it available to its users for free. In turn, Jay Z was able to label his latest project as “platinum.”
This is a much-needed approach for Samsung to combat its bloodthirsty rivals in a heavily competitive technology market. Samsung is gearing up to release the Galaxy S5 as early as February of next year.
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