Diddy Launches His New Network ‘Revolt,’ Says He Shouldn’t Have Changed His Name So Much

October 22, 2013  |  

The mission of Revolt TV, according to Diddy, is be the sole outlet for young talents to have a voice on the network. The essence of Revolt will be what MTV and VH1 once was: a focus on breaking out new music videos and rising stars, USA Today reports.

Diddy realized that television lacked a voice for aspiring artists, VJs, and designers; “I saw that there was no ESPN of music. There was no CNN of music. There was no one trusted destination,” he said on Power 105.1’s The Breakfast Club. The music mogul, worth $580 million, realized that more talents have heavily relied on the internet to heighten their visibility among fans and scouts. That, Diddy told USA Today, needs to be changed. He wants to bring the “kids back to television.”

“We’re looking for greatness, we’re looking for great stars, we’re looking for people who have something to say. Our bar is extremely high… There are other places artists will be able to get exposure, but when you make it to Revolt you will feel you’ve been authorized,” Diddy said.

He insinuates brain-cell killing reality TV won’t be the focus on his network. “Think of it as MTV if The Real World or The Jersey Shore or Teen Mom never happened. All about the music, baby, in the form of performances, videos, news and documentaries,” USA Today explained.

Diddy added that Revolt TV won’t be afraid to explore and expose all music genres.”Our whole thing is having enough fearlessness to play what doesn’t normally get played,” Diddy told The Breakfast Club.

Revolt TV officially launched this last night at 8 p.m via Time Warner Cable and Comcast. And the reception has mostly been positive. “this Revolt TV cool.. was hoping for HD but I’ll take 24 hour video blocks instead,” one Twitter user said. Another user complimented Diddy’s dip into every business venture possible: “Diddy is a genius bruh, he is never satisfied. He got bad boy, ciroc, sean john, aqua hydrate water, revolt tv…all successes …$$$$$$.”

“Once it goes on, it doesn’t go off!” Diddy promised about Revolt TV at it’s official launch in New York City.

While he’s confident about the fate of Revolt, there’s one thing that, looking back, he regrets. In preparation for the launch of the network, Diddy spoke with The Wall Street Journalsaying that one of his biggest marketing mistake was changing his name.

“It was just being young and not being strategic and having lots of nicknames. When you’re growing up in the inner city neighborhood, that’s really common – there may be someone called Joseph, they may call him Jojo, they may call him Pop Pop because he likes lollipops,” he told the paper. Which name do you prefer?

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