Forbes Debuts New Africa Magazines, Tapping Into Female Market With ‘Forbes Women Africa’

October 10, 2013  |  

Striking South Sudanese supermodel Alek Wek graces the cover. No, it’s not another fashion magazine but Forbes‘s newest publication–Forbes Life Africa. But Forbes hasn’t created just one magazine for rapidly developing continent, but two publications. The second caters specifically to the female market–Forbes Women Africa. The magazines are being introduced on the second anniversary of Forbes Africa.

Both launched on Oct. 2, reports BET. The new magazines will highlight trailblazers and pioneers in the business industry and focus on the economy and high culture of Africa.

For its first issue, Forbes Life Africa features a cover story on Wek that gives readers a glimpse into the model’s life at New York Fashion Week, further stressing the impact globalization has had on the magazine’s cosmopolitan African demographic, reports BET.

The premiere issue of Forbes Women Africa features a cover story about Dr. Precious Moloi-Motsepe, a South African-based businesswomen, philanthropist and fashion entrepreneur. There is also a list of the world’s 100 most powerful women and an article on the United Nations Under-Secretary-General and Executive Director of UN Women for South Africa Phumzile Mlambo-Ngcuka.

“There are so many stories of success on the African continent that we will never be able to do justice to all the women making a difference in the corporate world, which is the principal reason why I took the decision to have a separate magazine for women,” said Rakesh Wahi, founder and vice chairman of ABN Group, the company publishing the magazines.

“We are looking forward to making this the most sought-after business magazine for women on the continent.”

Check out this behind-the-scenes clip of Alek Wek who talks about being involved with the magazine and what’s happening on the continent.

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