Tiffani Joseph Makes Fitness Fashionable With SkinnyMe Bangles
MN: After the whole Sketchers shape-up false advertising debacle from a few years ago, consumers are skeptical of brands that make promises about what their products can do. Have you faced any of this skepticism or push back with SkinnyMe?
TJ: Nope, no skepticism or pushback because we’re not over-promising and we never will.
Each SkinnyMe Bangle weighs a half-pound each and even that small resistance forces the muscles to work. And because it’s not a strenuous amount of weight, women can wear the bangles for long periods of time.
Our next step is to produce more colors. We plan on launching blue, yellow, and purple SkinnyMe Bangles in 2014.
MN: What advice would you give to someone who is interested in starting a business?
TJ: Listen to all advice. Some may be good and some may be bad, but the fact that they’re offering it means they love your idea and want you to succeed and sometimes that’s all you need to keep pushing forward.
MN: Do you have any mentors in the industry?
TJ: I don’t have any mentors in this industry. But my mentor in my head is Daymond John, from Shark Tank and FUBU. I follow and learn from all of his tweets and Facebook posts.
MN: What’s been the biggest lesson you’ve learned in your career so far?
TJ: There are no finish lines in business, so there’s no need to rush. And another one is to divide big goals into bite-size goals so that they are more obtainable.