As MN has reported before, JET magazine has been revamping its glossy pages for an enticing new look to lure audiences back into print. Along with better quality photos, more organized sections and infographics, JET mag is teaming up with VH1 host Delaina Dixon for an added “pow!” in the gossip department.
Delaina Dixon is a panelist on VH1’s new show The Gossip Table as well as the co-founder of the DivaGalsDaily blog — a “lifestyle destination site for women of all colors.” Dixon and her team of entertainment writers will now serve as contributors for JetMag.com in a section called “Divalicious Dish.” Readers can expect articles about the red carpet and industry news. And let’s not forget coverage on the juiciest details surrounding your favorite celebrity stars!
While JET magazine will continue to report on headlines that are most important to Black America, the African-American print magazine is opening a larger window for entertainment scoops and gossip pieces.
This new VH1 and Jet collaboration serves as a big win for both sides to target Black audience members: African-Americans are 153 percent more likely to watch a VH1 program than the average U.S. adult and JET magazine holds the reigns to more than seven million Black readers.
The Gossip Table debuted on VH1 on Sept. 30. It will air weekdays at 9:30 a.m. EST. Readers can find Dixon’s contributions for JETMag.com online on Fridays.