Taraji P. Henson Teams Up With Jergens To Promote The Beauty Benefits Of Shea Butterr
The magic’s in the shea. At least Jergens is saying so with the help of actress Taraji P. Hensen, who will promote the brand’s new shea butter line.
“You have to take care of your skin. You just can’t assume ‘I’m black, I don’t crack.’ No, if you don’t take care of it you will crack,” Hensen told the Huffington Post.
Shea butter is most often cultivated by the women of West Africa and Jergens is working closely with the Global Shea Alliance to insure the nearly 16 million African women who harvest shea nuts are able to enjoy economic empowerment and independence through their trade, reports HuffPo.
“So many people go to Africa and they take, take, take. It’s very rare when someone comes in to give to the people,” the Think Like A Man actress said. Taraji’s maternal ancestors are from Cameroon.
Jergens is not the first body care company to use shea butter as an ingredient. Many other companies jumped in the shea bandwagon a lot earlier, including Shea Moisture, Carol’s Daughter, Cantu and L’occitane. Beauty companies have taken note of the shea nut’s beauty, global and economic benefits. In fact, there is even an American Shea Butter Institute.
You can catch Henson on TV these days on the show Person of Interest.