Too Shameless? AT&T Apologizes For Product Plug In 9/11 Tweet

September 12, 2013  |  

While everyone on Twitter was reflecting on the 9/11 attacks of 12 years ago (words and phrases associated with that day were trending for hours), AT&T was marketing its goods and going a step too far. The company decided to commemorate the tragic event with a tweet of a smartphone snapping a picture of the World Trade Center tribute lights with the message “Never Forget” — a poor marketing move that caused rage and disbelief, Mashable reports.

@ATT How dare you?! You’re using this tragedy to ADVERTISE? GFY,” one person tweeted. “Idk why ppl are surprised at AT&T for that tweet,” another tweeter said. “This is America! Everything these companies do is about BUSINESS! Even on a day like 9/11…”

Since the post on Twitter struck a nerve with so many social media users and has gone viral, AT&T has deleted the “commemorative” tweet and the CEO has published an apology.

“Unfortunately, the image used in the post fell woefully short of honoring the lives lost on that tragic day,” it reads. “I want to personally express to our customers, employees, and all those impacted by the events of 9/11 my heartfelt apologies… It is a day that should never be forgotten and never, ever commercialized.”

Another Twitter user, Theo, is completely unreceptive to AT&T’s apology: “AT&T 9/11 mess again shows the complete ignorance of the correct usage of social media by large corps. Apology ? Horse has bolted mate.”

Do you accept the apology?


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