The Exclamation Point Dances! Yahoo Debuts New Logo

September 5, 2013  |  

The new Yahoo logo is here finally, courtesy of  CEO Marissa Mayer.

While its not earth-shattering, the new version of the company’s 18-year-old logo was done to  match the nearly two-decade-old portal’s ongoing makeover.

There was actually a 30-day campaign leading up to the official unveiling of the new logo,  reports Ad Age. Yahoo debuted the first major redesign of its logo since 1995 on the site’s homepage early Thursday morning. But get this: the new logo was not among the 30 teased over the past month.

The new logo was created exclusively by Yahoo’s in-house brand design group and product designers. And if you’re thinking it doesn’t look much different than the old logo, it’s not supposed to. In order to retain the brand’s familiarity, the new logo features much of its predecessor’s qualities — the purple, the exclamation point, the varying letter sizes meant to represent a yodel’s sound waves, notes Ad Age.

“This represents a significant evolution of the logo,” said Yahoo CMO Kathy Savitt, noting that elements have been tweaked.  The purple is “far richer, deeper.” The exclamation point has a more slender, rounder shape. And, it will animate for three seconds (“half a yodel,” says Ms. Savitt) after someone initially navigates to a Yahoo site. And the logo is made out of a new typeface that was  created exclusively for Yahoo.

Yahoo SVP-brand creative Bob Stohrer said the design team’s aim was to create a logo that was “sophisticated with a wink” and can be animated, kind of like the Google Doodles of Ms. Mayer’s former employer. “It might be an exclamation riding on a Segway, or riding on a pogo stick or swinging on a Tarzan vine. It’s a hat tip to the traditional whimsy our users have loved and will continue to love,” Ms. Savitt told Ad Age.

Obviously Yahoo is happy with the new logo, even if everyone else is a little lukewarm. Let’s see what the general public thinks. Do you have any opinion about it?

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