This may seem like a stretch, but according to some experts who your friends are on Facebook could hurt your credit score. This in turn could affect your ability to get a bank loan and even an apartment, reports CNNMoney (via Techyville). Your social media friendships are actually a good indicator of whether or not you are creditworthy.
Banks are looking at your social media information to determine if you are worth of lending money to. “Companies like Lenddo say that if you are Facebook friends with someone who was late paying the company back, then you are a greater credit risk. This is doubly true if you interact with this friend on a regular basis,” reports Techyville.
“It turns out humans are really good at knowing who is trustworthy and reliable in their community,” said Jeff Stewart, a co-founder and CEO of Lenddo. “What’s new is that we’re now able to measure through massive computing power.”
Kreditech, based in Germany, uses thousands of data points to determine a client’s creditworthiness. This includes such things as how long you look at the online application before signing it and if you fill out the information in all caps, which is an indication you are a greater credit risk. These are just two of 8,000 pieces of data they cull though to decide if you’re going to pay them back or not.
Yet still another company named Kabbage, lets borrowers link their Facebook and Twitter accounts to their site, which boosts your credit score. “This allows the company to really study you more closely. They also say that this shows that your business is on point,” reports Techyville.
“Someone who’s paying attention to Facebook and Twitter channels to deal with customer service is more likely to be on top of other parts of their business, too, like inventory and shipments,” the company said in a statement.
Of course, some financial experts are not pleased with others using social media data to determine credit-worthiness. John Ulzheimer from CreditSesame.com, for example, says that the social data is just not a good indicator of a client’s ability or willingness to pay. People can manipulate their social media data to make themselves look like better applicants.