Lionsgate Hoping Zoe Saldana Will Bring In Hispanic Moviegoers Under New Development Deal
Zoe Saldana, who received a lot of flack for her selection to play of Nina Simone in a biopic that has yet to be released, has partnered with Lionsgate Entertainment to create film and television content for the Hispanic market. Saldana is half-Dominican, half-Puerto Rican.
According to the Hollywood Reporter, the deal was inked by Zoe and her sister Cisely’s company Saldana Productions. Pantelion Films — a Latino-focused Hollywood studio — will develop new projects similar to their past multicultural movies like “Hecho en Mexico” and “Casa de mi Padre,” starring Will Ferrell.
It seems this is Lionsgate’s newest effort to attract more Latino-based audiences, a population that is growing four times faster than the rest of the U.S. According to the Motion Picture Association of America in 2011 “As in past years, Hispanics and 12-to-24-year-olds are the most frequent moviegoers among their respective demographic categories.”
“We look forward to a fruitful and productive relationship with Pantelion,” Zoe said in a statement.
When last we heard from Saldana Productions, the company had optioned the movie rights for the film version of the mystery novel Hell Or High Water, the debut novel from Joy Castro. The story is set in New Orleans and the movie will likely star Saldana, IndieWire reports. Saldana was most recently in the latest Star Trek movie, Into Darkness.
Lionsgate is the company that has found a good deal of success from Tyler Perry’s films, The Hunger Games, and horror films like You’re Next.