So ABC Now Has Its First Latino “Bachelor”

August 6, 2013  |  

 

 

If you’re not familiar with ABC’s  The Bachelor/Bachelorette, it’s a series where a single man or woman dates 25 people of the opposite gender  at the same time in order to find their wife or husband. Last night during The Bachelorette’s “After The Final Rose” special, host Chris Harrison announced that there is going to be a new bachelor next season and, shockingly, or not so much, he’s Latino. Yup, Juan Pablo Galavis, a retired fútbol (or as we know it, soccer ) athlete will be ABC’s first non-white Bachelor in the show’s 18-season history. But before you start shouting “GOAL” like you are at the World Cup, let’s pause.

Galavis puts Rico Suave to shame with his charming good looks. His bank account is looking correct with his career driven attitude, and he takes care of his beautiful daughter, Camila. The catch is, he needs love like ABC needs to keep their ratings. Although Galavis is Venezuelan he does not look like your Average Juan, in fact he has Spaniard features. Trust and believe there is nothing wrong with his deep gray eyes and buttery accent, but ABC is appropriating Latino culture with a man who looks “safe” to White America.

Don’t believe us? Last year we reported on two Black men who stated they were discriminated against while auditioning for The Bachelor. They claim they were left out of the traditional auditioning process and that neither were called back. Both filed a lawsuit against ABC for racial discrimination. A U.S. District Court ruled ABC is protected by the First Amendment right to control the creative process of the series. Therefore, this ruling helps the network continue to appeal to their majority White audience.

Even before they’ve started promoting Galavis’s season of The Bachelor, ABC is already doing its best to remind loyal fans how authentically Latino Galavis is. The show’s constant reminders minimize Latino culture to sultry dance moves, seductive accents and a gorgeous Latin lover. The catch 22 is, will Latina female participants be on the show? If so, will they have European features like their male suitor, Galavis? It will also be interesting to see if ABC will feature Venezuela’s rich Indigenous or African history as a part of the show too. While we daydream of ways to make the cultural appropriation go away, check out the new bachelor below on his short stint on this past season of  The Bachelorette. 

What do you think about this strategic move?

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