‘Maxim’ Magazine Had Zero Women Of Color On Its Cover For One Whole Year

August 7, 2013  |  

You’d have to be blind not to notice the lack of diversity on mainstream magazine covers these days. Of course the editors will say cover choices are based on potential sales but the omission leaves out a large consumer segment.

But just how much undiverse are covers? The Huffington Post recently looked at magazines that predominantly feature women and tallies the numbers of women of color versus white women on covers from September 2012 to September 2013. The results, as HuffPo writes were “alarming stats — in other words, the covers featured predominantly white ladies.” In fact, 82 percent of the magazines had white women on their covers; only 18 percent featured women of color.

And the cover didn’t always reflect the content. “Even publications that are mindful of race, like Marie Claire which frequently runs pieces that comment on these issues, wound up among the least diverse of our findings,” writes HuffPo. Teen Vogue turned out to be  the most diverse of the magazines sampled, split evenly down the middle with half of the year’s issues featuring a woman of color and half featuring a white woman. Maxim is the least. The magazine had no women of color — zero, zilch, none — on its cover for the whole year. The magazine, which calls itself “the ultimate guy’s guide” featuring “the hottest women in the world,” is missing out on a wide range of beautiful women, that’s for sure.


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