“Fruitvale Station” Beats Expectations At The Weekend Box Office
Unsurprisingly, The Wolverine was the big weekend winner. Raking in about $50 million, the movie is a hit, if not as big a hit as experts had expected. But perhaps the bigger box office story is the movie that has us buzzing, Fruitvale Station. Its first weekend in wide release, the film cracked the top 10 for all movies nationwide, taking in $4.7 million. That movie is now in 1,064 theaters and brought in $1.45 million on Friday alone.
“With $3.13 million going into Saturday, it no longer becomes a question of ‘Will it pass $5 million?’ but rather ‘Will it pass $15 million and beyond?'” says Forbes. In a summer where the usual special effects-laden popcorn movies aren’t doing as well as expected, The Wolverine was unable to surpass previous X-Men movies on its opening weekend and a small movie like The Conjuring was able to hang on with far higher totals than expected.
BET notes that Fruitvale Station was the only non-studio film to make it into the top 10 for the week, Helped by lots of positive buzz from both the media and fans both inside and outside of the industry. (Spike Lee called it his favorite movie of the year, says BET.) The article says the audience was predominantly made up of adults and African Americans.
The success of the film has onlookers (including us) looking forward to Michael B. Jordan’s next film, Creed, which will be an extension of the Rocky franchise. It, too, will be directed by Ryan Coogler.
Have you seen Fruitvale yet?