The result is a ton on money being spent on beauty products. In fact, according to a report by The Beauty Company, the total sales in the beauty and personal care industry were roughly $426 billion in 2011. And sales are going up. Total global beauty sales for January through March 2012 were up 14 percent to $2.278 billion.
And African-American women spend $7.5 billion each year on beauty products. This is 80 percent more than the general market. “The reason it’s such a dramatic difference is attributed to the fact that African-American women have to sample more products to find the right ones for their skin,” reports New York Magazine.