African-American Perfumer Seth Kornegay Introduces A Scent You Might Want To Sip

July 1, 2013  |  

African-American perfumer Seth Kornegay has just introduced a unisex fragrance called Petra that blends one truly exotic ingredient: Islay single malt whiskey—yes, whiskey– from the southernmost portion of the Inner Hebridean Islands, located off the west coast of Scotland. Islay is known for its smoky character derived from peat, a hint of seaweed and salt.

“Petra is one of the most interesting fragrances we have ever created,” said Kornegay in a press statement. “Islay malts are very distinctive and their smoky or saltiness along with hints of vanilla and dried fruit notes really make Petra a luxury perfume catering to the high-end consumer.”

Kornegay’s exotic fragrances, which are available online, come with a steep price tag. They start at $285 per ounce and making them even more exclusive, they are only available in small, hand-numbered quantities. Kornegay even offers customized luxury fragrances.

Kornegay has been busy making his mark on the $5.2 billion American fragrance business. In all, he introduced nine fragrances–four luxury perfumes for women, one  unisex, two  for men, and two specialty fragrances. For women there is one called“Orla,” which was created to honor First Lady Michelle Obama. It features rose garden essence with tuberose and African violets sprinkled in, and Pear Williams Eau de Vie.

What is the most you would spend on a fragrance?

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