Halle and Brea Holmes (13 and 19 years of age, respectively) are not only sisters, but business partners in a growing lifestyle brand for young women. In 2010 they launched Sweet Dream Girlz.
They wanted to create an all-natural line that would work with their sensitive skin but also have youthful scents and and a young image. Armed with their entrepreneurial passion and research on how to get the product made, they went to their parents for start-up money. Today, they offer a line of moisturizers, cleansers, lip balms, and hair products that are paraben- and talc-free, feature shea butter and natural oils in scents like Pink Sugar, Chocolate Chip Cookie and Crazy Caramel Corn.
While they are still trying to crack the retail markets (they were just in talks with Nordstrom and Beauty Brands) they sell the products online, at trade shows, and in specialty stores nationwide. Their goodies were even in the 2012 Nickelodeon Kids Choice Awards swag bags. Their first year in business, Sweet Dream Girlz generated more than $25,000 in revenues, according to The New York Times. And in 2012, $42,000.
The pair continue to look for new ways to market their products and this year they introduced Spa Diva, an Avon- and Mary Kay-like program in which they sell $350 “mobile spa kits” to other young girls. Girls ages 16 and older can purchase the kit and earn commissions by hosting in-home mani-pedi parties and selling Sweet Dream Girlz products. In the kit: manicure, pedicure, and facial supplies, party-hostess advice, and a “business resource CD,” that instructs the young sales reps on how to make a professional presentation, talk about the products, and attract customers.
They have even recently debuted an apparel line, complete with sneakers, and accessories.
MadameNoire spoke with the young businesswomen, who were accompanied by their mother, Lisa Holmes.
MadameNoire: How did you come up with the idea of Sweet Dream Girlz?
Halle: I would see my sister, who was 16 at the time, with all these cool, grown-up looking products and I wanted to be grown up too. But I wanted to find products with natural ingredients and scents for my age. I couldn’t find anything like that.
Brea: And I wanted to help Halle come up with all these fun products that I couldn’t find when I was her age. Plus, I wanted to create something for my sensitive skin. I have always had a problem with acne and nothing worked but our Ta-Da Facial Cleaner for Blemish Skin is the best acne product I have ever used. And I not just saying that; it really is great.
MN: How did you convince your parents to give you $6,000 in start up money?
Brea: It wasn’t too hard. They have always supported our ideas. We both have a lot of extracurricular activities and when they saw we were serious about this idea they supported it.
Halle: And our parents have always been entrepreneurs. My mother used to have a plus-sized clothing line. So I guess being entrepreneurs is in our blood.