Amazon, Facebook Team Up To Offer Unique Gift Card Option
Facebook continued with the big news announcements last week with news that it has teamed up with Amazon for gift card sales. The partnership will allow a group of Facebook friends to collectively buy an Amazon.com gift card. Here is how it works: Once Amazon users are log in they are prompted to link their account to their Facebook profile. Then a page pops up that lists all of the user’s friends, sorted by the days left until their birthday.
Next, the user can select a friend and can send the gift card worth $1, $5, $10 or $25. The user can also choose various Facebook friends asking them to contribute. “The combined total is delivered on the birthday. Amazon will credit $3 to users who buy and deliver three gift cards by July 21,” reports The Los Angeles Times.
Gift cards are definitely worth buying. According to Gift Card Exchange Day, 39.2 percent of shoppers will purchase a department store gift card for friends and family, followed by 33.4 percent of shoppers opting for a restaurant gift card. Many surveys find that gift cards are usually the present of choice for most people. The average amount is $25. However, many gift cards go unused. According to the site, between 2005 and 2011, $41 billion in gift cards went unused. American households have an average of $300 in unredeemed gift cards. So be sure to use those gift cards if you’ve got them!
The news comes right after introduction of its Instragram Video, which has dramatically cut into the number of Vine videos that were shared on Twitter since its arrival. “After reaching a peak of nearly 2.9 million shares on June 15, Vine shares on Twitter dropped sharply to 1.35 million—more than a 50 percent decrease—on June 21, just a day after Instagram video was launched,” reports CNBC.