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Vine is still relatively new but just last week, there were more Vines shared on Twitter than Instagram photos.

There were about 2.37 million links to Vine.co shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night, according to Topsy Analytics. Compare this to the 2.14 million links to Instagram.com that Topsy said were shared during the same 24-hour period, reports Marketing Land.

This marks the first time Vine links have surpassed Instagram links on Twitter, though it has come close to doing so before. On June 4th (the day after Twitter released an Android version of Vine), Vine nearly beat Instagram. “Vine has become an immediate hit on Android. As of late Friday night, it was the No. 5 free app on the Google Play app charts. It’s also been in the top five on Apple’s App Store for months, and was No. 2 Friday night,” reports  Marketing Land.

People were actually skeptical when Twitter bought and launched Vine in January. Industry experts wondered: Who would want to make or watch videos that are limited to only six seconds? A lot of people, so it seems.

And brands, such as Samsung, Lowe’s, Target, are already tapping into Vine as a marketing tool.

What do you think of Vine? In case you’re still unfamiliar, here’s a cute video that Nina Garcia, Marie Claire creative director and Project Runway judge, retweeted today.

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