Know Your Worth, and Price Yourself Accordingly
Here’s a shocker that may very well go against everything you thought you knew about consumer pricing: Montgomery may consider the interests of her readers when developing her products, but when it’s time to price them, she never takes into account what her readers can afford.
“That may sound crazy, but I do my price points based on what my financial goals are for the month,” she explains. “So if I have a goal of $10,000 to $12,000 for the month, that’s how everything gets priced.”
And, as could be expected, Montgomery’s not at all concerned if folks bristle at her fees.
“People have the money to take my courses; people have the money to be with me one-on-one,” she says. “They don’t feel like it’s important enough to take, and those aren’t my ideal customers anyway. But if I set my financial goal on what people could afford, or what they lie and say they can afford, I wouldn’t make my goal at all.”
“You can always tell who values themselves, and who doesn’t based on what they charge,” Montgomery continues. “I’ve realized that people, especially us women, have a hard time charging what we’re worth.”