Always listen to your customers
As a business owner, you certainly need to stay true to yourself and your unique vision for growing your company, but an organization that fails to meet the needs of its customer base won’t be in existence for long. In determining her own product offerings, Montgomery said she simply based decisions on the emails from her followers.
“I get thousands of emails, quite literally, and instead of teaching people what I wanted them to learn, I had to teach people what they were asking me for,” Montgomery says. “And I would say 90% of the emails are from single moms, like me, who have lost confidence, who lack motivation, who just kind of got beaten down by life and don’t know how to get back up again. So I started to say, ‘OK, I’ve been there, I’ve done that, and I just simply teach what I learned and how I got out of my emotional rock bottoms.’”