Tame your inner saleswoman
The saying goes that people like to buy, but no one likes to be sold, and that certainly includes the millions of Web users who you’d like to convert into customers for your online business. So how can you avoid coming off a like slick salesman, filling up folks’ timelines with desperate “Buy my (fill in the blank)” pleas?
“What actually works best for me is that I don’t try to convince people of anything,” says Montgomery. “I put out quality information, and as my readers, either you have a good feeling about what I’m doing and you believe me, or you don’t. If you don’t believe me, you’re more than welcome to go and follow the advice of somebody else. But what I don’t do is try to convince you that I’m the real deal.”