Forget what you heard…
About traditional blog monetization, that is. “People that have ads on their sites are not making six figures,” says Montgomery, citing the rare exceptions of bloggers who literally have millions of unique monthly visitors. “You don’t need that many people in readership at all to be making six figures. You just need the right people who want to hear what you have to say.”
Through her site, Montgomery offers trainings that are geared specifically to the interests of her readers. She notes that, using this model, even a base of 100 readers can generate $2,000 in revenue in a month, assuming a conservative 10 percent response rate for a $200 course.
“The problem is that everybody doesn’t know how to monetize,” says Montgomery. “I figure that 9 out of 10 [bloggers] don’t know how to monetize. Period.”