Jay-Z’s Got Game: Rumors Swirl That Kevin Durant Is The Latest To Sign To Roc Nation Agency!

June 8, 2013  |  

This roster Jay-Z is putting together is becoming chock full o’ big names and at a rapid pace.

NBA superstar and Oklahoma City Thunder forward Kevin Durant has ended his relationship with Rob Pelinka of Landmark Sports Agency and is reportedly about to sign with Roc Nation Agency, according to USA Today.

Pelinka released the following statement regarding the split:

“We are honored and blessed to have worked on behalf of Kevin, for a brief period of time,” Pelinka said. “He is an amazing person and athlete, and we are proud of our work and service towards advancing his brand in a manner that reflects the mutual qualities we share with Kevin. We wish him nothing but success in his future endeavors.”

Durant moving to Roc Nation could be an interesting move.  One could make the argument that he doesn’t need an agency with a famous owner because he already has huge endorsement deals (Nike, Sprint, Gatorade, Panini, General Electric and 2K Sports).  However, he’s still not as globally known as he could be and aligning himself with Jay-Z could be good for him, as Jay is known pretty much everywhere.  I suppose for Durant it helps that Jay is one of his favorite rappers.

It should be noted that while Roc Nation is a “boutique” agency, they are partnered with CAA, a huge sports agency, so they would definitely have help in making his brand even bigger.

We’ll see who they pick up next. Maybe if they definitely add Durant to the roster, it’ll be leverage for Jay to lure Lebron James from his agent who is also a childhood friend (which I doubt because James makes outside money from that agency).

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