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Can money buy love? Well, according to a new study by, how much a man spends on the first date can determine the length of the relationship. The study found that American men who as much as $240 on first date versus the national average of $80 were 23 percent more likely to land in a serious relationship. conducted the study over a two-year period and looked at 1,000 American men who were all members of the dating website. “The amount a man spends on a first date indicates his level of sincerity towards building a serious/lasting relationship,” says Brandon Wade, founder and CEO of,  a site where dates are auctioned off to the highest bidder. “That is not to say that men should always spend the same amount as they did for the first date. However, to leave a good impression, men need to do, what I call, ‘The Peacock Dance’ to show they are good providers and therefore viable mates.”

The survey might be on to something. As we reported not long ago, many women–and men–are asking potential dates for their credit rating. So it stands to reason, that big spenders on the first date might have a better shot.

The study found:

  • Men who spent below $80 were more likely to be promiscuous than men who spent more.
  • On average a mere 15% of men in the study claimed on average they spent $240 or over on a first date, while  39% stuck to the national average of $80.
  • Of the men who spent $160, 56% were in a serious relationship within three months.
  • Of the men who spent $80, 45% were in a serious relationship within three months.

Does it matter to you what a man spends on the first date?

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