McDonald’s Tells Cleveland Hero Charles Ramsey They’ll “Be In Touch”

May 7, 2013  |  

We continue to feel great about the actions of Charles Ramsey, the Cleveland man who stepped in and helped Amanda Berry, Gina DeJesus, and Michelle King finally break free from the horror of a decade-long kidnapping. Honestly, this story is so fantastic and I can listen to Ramsey tell it over and over. Global Grind has a list of the twists and turns of this incredible story. Based on some preliminary information provided by USA Today, the ordeal sounds beyond traumatizing.

Separately, McDonald’s has latched on to the story after hearing Charles Ramsey’s version of events. As he explained it, he stepped into action after hearing Berry while enjoying a meal from McD’s. McDonald’s, sensing an opportunity to capitalize further on the story, sent a tweet to Ramsey:



Note that the tweet came from McDonald’s corporate account, not the restaurant account. The corporate office is where decisions like advertising and marketing are made. It sounds like Ramsey is going to have a spokesperson job coming to him, which he’d clearly be able to handle given how articulate and plainspoken he is in the now famous interview. It reminds me immediately of how quickly Kraft leaped into action when it saw the the viral video of Ted Williams, the man with the Golden Voice, who was discovered homeless asking for change. We also read somewhere that Ramsey could be in line for a reward.

What Charles Ramsey did was wonderful and he deserves every second of his 15 minutes.

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