The Root Debuts Digital Tool To Track The Big Stories And Hashtags On Twitter

May 7, 2013  |  

The Root has made a major digital move. The Afrocentric news website has just launched “The Chatterati,”  a digital tool sponsored by Toyota Avalon, that presents up-to-the-minute information about the themes trending among Twitter’s black audience. Scroll down on the right side of the homepage to check it out.

This is significant because African Americans are a community that indexes higher than other groups in terms of digital connectivity. According to a recent Pew Research Center study of social media users, 26 percent of black people on the Internet who were surveyed said they used Twitter. This is compared to 14 percent of white users and 19 percent of Hispanics.

“The Root’s ambition has always been to shine a spotlight on the wide variety of views that African Americans bring to any subject,” said Donna Byrd, publisher of The Root, in a press statement. “The Chatterati fits right in with that mission, putting into clear focus what the black community is paying attention to on this critical social media platform.”

According to the Root, The Chatterati will cull the top hashtags, top stories, top retweets and the most favorite tweets among the black community on Twitter. Even further, the Root will showcase social news stories within The Chatterati, as well as highlight staff picks of Twitter’s best photos, most inspiring and funny tweets, and more, all being shared by black Twitter users.

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