MAC Sells Out Of Rihanna’s RiRi Woo Lipstick In Three Hours

May 2, 2013  |  

RiRi Woo, the MAC lipstick shade created in collaboration with Rihanna, sold out online in three hours. During that time, “RiRi Woo” was trending on Twitter as customers complained of multiple failed attempts to get through to make the purchase.

The collaboration was announced in February. At the time, Jennifer Balbier, senior VP of global product development for MAC said Rihanna was insistent that “the color be suitable for every skin tone.”

For her part, Rihanna said she’s been using MAC products on tour for ages.

The next time the shade will be available will be in June. But for those with tickets to the Diamonds World Tour’s stop at the Barclays Center in Brooklyn (ahem!) you can buy them on-site at a MAC pop-up store that will be set up in the arena.

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