MN Biz Must-Read: Should You “Think Like Zuck”? A New Book Examines The Young Tech Billionaire

May 2, 2013  |  

Mark Zuckerberg’s story is the stuff of new millennium business lore: College kid dreams of connecting other students online, launches social networking platform, attracts users of all ages and demographics from around the world, becomes billionaire. Zuckerberg is officially the baby face of new millennium entrepreneurship – and for good reason.

In her new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg, Ekaterina Walter has distilled the most critical catalysts of Zuckerberg’s triumphs into an easy-to-read primer for visionaries in any industry or stage of business development. And as someone living her own tech success tale (Walter is a social media innovator at Intel and recognized business and marketing thought leader), there is perhaps no one more fitting to have penned this guide.

One of the most endearing qualities of Think Like Zuck is the fact that it reads as part blueprint, part bio – and Walter has definitely done her research on the man who changed the way the world communicates. She’s culled together a trove of quotes and sound bites from Zuckerberg that not only provide insight into his thought process as he built (and builds) his empire, but also humanizes him in an unexpected and remarkable way.

Folks who imagine Zuck holed up inside his mansion, swimming in gold coins a la Scrooge McDuck need think again. He’s incredibly rich, sure. But the fortune is merely a byproduct of his dogged pursuit of that which he is most passionate about: connecting people. “Simply put: We don’t build services to make money,” Zuck wrote in his Facebook IPO letter. “We make money to build better services.”

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