“He Has Stupid Advisors Around Him”: Reebok CEO Finally Talks Rick Ross Firing; Meek Mill Says “F**K Reebok, We Wear Pumas”

May 2, 2013  |  

While participating in discussions at the Footwear News CEO Summit in Miami yesterday (who knew of such a thing?), a question was directed to Reebok CEO Uli Becker, in which he was asked about having to part ways with spokesperson Rick Ross for his irresponsible lyrics on the Rocko song, “U.O.E.N.O.” As a reminder for the umpteenth time, the lyrics went a little something like this:

“Put Molly all in the champagne/ She ain’t even know it/ I took her home and I enjoyed that/ She ain’t even know it.”

When women’s rights groups protested against the song and started a petition for Reebok to drop the plus-size rapper, he gave a half a**ed apology, claiming that he never used the word “rape” in the song, and that he doesn’t condone it. When that proved not to be enough, Reebok CEO Uli Becker heard the call of the people and decided it was in his company’s best interest to separate itself from Ross. So when asked about going their separate ways, Becker kept it really real, and said the following according to Footwear News:

“It’s unfortunate because he’s a great guy, he just has stupid advisors around him.”

Well, dang. While Ross has been tight-lipped about the whole situation since issuing a long, drawn-out apology a little too late, we know his MMG signee, Meek Mill, has been very outspoken about the way he felt Ross was treated by Becker and Reebok. In a recent interview with Civil TV, he compared the company’s axing of Ross and their continued profit from the controversy to a pimp and a prostitute. Yeah…

“F**k Reebok. We wear Puma’s. That’s what we do. We wear Puma’s. As far as the Rick Ross situation with Reebok, I just don’t approve of none of that. I don’t approve of no companies trying to dip and dab in our culture and then when you make a mistake they dip out on you. So, it’s like they still making money off of our brand.”

“I’m very against that. Ross is off of Reebok now, Reebok still gonna make money off of Ross. You know what I’m saying? Before Rick Ross and Swizz and Tyga, it was no Reebok. These companies they actually follow our culture and make money off of our culture and pay us like a pimp…And me, I’m against that. Any way you fire me, we gonna tear your Isht back down. Ain’t nobody wearing Reebok.”

Hmm, what do you think of Meek Mill’s comments, as well as the comments of Reebok CEO Uli Becker? Let us know if they’re talking nonsense or making interesting points to you below!

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