SpinMedia, the company behind sites like Idolator and Celebuzz, announced today that it purchased Vibe magazine, Vibe.com, and VibeVixon from Vibe Media. With the sale, there’s a good chance the print product will be discontinued.
Over the past year, Vibe has been significantly refocusing its efforts online – doubling its online traffic to become one of the most vibrant digital music brands. It currently boasts 1.4 million monthly multi-platform unique visitors and 1.6 million monthly total video streams. Its monthly desktop unique visitors have grown 111% year over year, with eight million monthly multi-platform total page views. (Source: comScore)
It doesn’t say explicitly that the magazine will fold, but it does indicate that digital is the way the company is going, that’s where Vibe‘s strength is right now, and the point of the sale is to enhance its holdings in this area.
Last summer, SpinMedia (previously Buzz Media), purchased Spin magazine and promptly shut down its print operations. However, says the Times, since then, the traffic online has doubled.
Vibe, you’ll recall, shut down briefly in 2009. By the sound of the release, it’s doing well now. But certainly, if SpinMedia has had the bulk of its success online, and sees that as the only future for it, your copies of Vibe will likely soon be collector’s items.