After debuting her full song, “Grown Woman,” to the world this week while performing in Paris for the Mrs. Carter World Tour, it’s clear Beyoncé and her team have some more tricks up their sleeves, as her new promo “commercial” for H&M has been released right after. Introduced as “Beyoncé as Mrs. Carter in H&M,” it comes off more like a music video than anything to be honest, especially with all the elaborate dance sequences and the luau-ish scene at the end. But alas, it’s fab nonetheless.
Sporting both her regular blonde locks, but also sporting a black wig just to mix things up for a change, the singer winded and played in the sand rocking some hot looks from her collaboration with the retailer, including swimsuits, and body-con dresses. And of course, she debuts a new song from her upcoming album (which we still haven’t heard about a release date for) called “Standing in the Sun.” It’s definitely a nice jam for summer from what we can tell, well, so far, but what we know for sure is that she’s definitely selling those clothes!
Check out the campaign ad, which comes off as a fancier 2013 version of the “Baby Boy” video below and let us know what you think?