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The Mozilla Firefox OS smartphones are a hit — with industry insiders. You know Mozilla for its Firefox Web browser, but now the nonprofit organization has entered the smartphone business. Just Tuesday, Mozilla debuted to developers two smartphones running its Firefox OS mobile operating system and it sold out in just a few hours. You can learn more about it in the video here.

Firefox OS is a new platform which will launch this year in Latin America and Europe. “The operating system is based on HTML5 and is intended to give users an alternative to ‘vendor-controlled ecosystems,'” Mozilla said in a blog.

Mozilla partnered with Spanish start-up Geeksphone to build and sell two smartphone devices, called, the Keon and the Peak. The two went on sale Tuesday but sold out almost immediately, reports The Los Angeles Times.

“In the first few hours of the Geeksphone store opening, demand has been overwhelming, surpassing initial expectations causing our store to be taken temporarily offline,” a Geeksphone spokesperson said in a statement.

The Keon is an orange smartphone with a 3.5-inch screen that runs on a Qualcomm 1-GHz processor and has similar specifications to what actual Firefox OS phones will have when they officially launch. It costs 91 Euros, or about $118. The more high-end  Peak costs 149 Euros, or about $194, and  features a 4.3-inch screen and runs on a Qualcomm dual-core 1.2-GHz processor. It also comes in white for those who aren’t thinking about Halloween all year round.

Sound enticing?

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