Higher Education Goes Hi-Tech: Ways Colleges Can Improve Their Digital Connections

April 24, 2013  |  

According to the National Center for Education Statistics, 21.6 million students were enrolled in American colleges and universities in 2012. With today’s youth constantly texting, tweeting, Tumblring, posting statuses on Facebook and updating Instagram, among other social networking sites at a rapid pace, schools need to engage with applicants and current students regularly. It’s clear the days of shiny brochures, flashy websites and in-person campus visits are no longer enough to attract high-caliber students.

Colleges and universities should embrace social media as a means to build relationships and create emotional connections with prospective students.

Black Enterprise looks at four ways that colleges and universities can improve their digital game. With this new option, it’s definitely something that higher education is exploring.

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