Twitter Music In Review: The Next Big Thing In Music Discovery

April 23, 2013  |  

Late last week Twitter launched its latest venture, Twitter Music, as a step into the music business. Most tech and social advocates agree that users should jump in and test this out for early adopter opportunities. This service promises to keep you engaged way longer than you can imagine. I spent a few days playing with some of the functionalities and there are a few items that definitely stood out. Twitter is taking steps to ensure that this app is a mainstay for discovering new artists and rallying its mass community to follow their profiles.

Given the popularity and demand to follow celebrities and musicians on Twitter (most followed accounts happen to be musicians and half of users follow at least one musician), this behavior suggests that users enjoy talking about music and pop culture as much as any other topic of interest. Tweets, mentions, favorites, and retweets are all part of the conversations that enhance the one-on-one experience within the social platform.

The Nitty Gritty

Twitter Music works as an app that shows what is hot on the platform from new artists that are part of your timeline, suggestions based on your current activity, and gives some insight into emerging artists connected to your tastes. This feature emphasizes Twitter’s ability to read through your followers and behaviors based on social conversations. Engagement provides this app with the insight to supply best insights. Rdio and Spotify users have an advantage with this service given its ability to let you play tracks and albums in the application while iTunes allows for 30-second previews.

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