BaddieBey For Real: Beyoncé Shows Off Her Fab Curves (And Some Decent Swimsuits) In H&M Campaign Shots

April 15, 2013  |  

After confirming that she is the face of H&M’s summer campaign and releasing a sultry shot of the singer in the Bahamas rocking pieces by the retailer inspired by her style, Beyoncé has put us in thirst-for-summer-mode with a full range of photos released by H&M that show off her sick body and mad cute swimsuits. The shots were taken by photography team Inez van Lamsweerde and Vinoodh Matadin. Looking like Mama Tina, the singer strikes a number of poses in a variety of clothes that the summer line will have to offer, including swimsuits (obviously), beach loungwear, dresses (including bodycon joints) and more.

According to Ann-Sofie Johansson, (via The Daily Mail) head designer for H&M, the looks will not disappoint:

In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer. There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”

You’ll be seeing more of Bey’s curves very soon, supersized, as some of these images and more will be blown up for billboards and advertisements all over. The singer, to help promote her world tour, will be featured as “Beyoncé as Mrs. Carter in H&M.”

Say what you want about the woman, but we all know that body is looking right. I’m trying to hit up the gym right now! Look out for these pieces in more in stores come May.

Check out more pictures from the campaign on the next page!

Feeling it?

Photos courtesy of H&M and The Daily Mail

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