It may have taken them a hot minute — make that a month and a half — but Reebok has finally gotten the message and dropped Rick Ross as a spokesperson. According to TMZ, the shoe brand gave them an exclusive statement that read:
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.
“While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
By now, you’ve surely heard the upsetting lyric Rozay dropped in rapper Rocko’s song, “U.O.E.N.O,” in which he bragged: “Put molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know it.” Though the rapper may not have used the word rape — which was the defense he offered when ish hit the fan –it was clear to everyone who listened to the track that that was exactly what he was alluding to.
Though “U.O.E.N.O. dropped in Mid-February, it wasn’t until Michigan radio station 103.7 The Beat refused to play the track (and any other song by the rapper or Lil Wayne — which is a separate discussion altogether) that the song garnered national attention. Soon after, women’s rights group Ultraviolet began calling on Reebok to drop the suspect rapper, protesting in front of the company’s flagship store in NYC with posters reading, “Hey Reebok: Want My Business? Stop Promoting Rape. Drop Rick Ross.” They also amassed more than 70,000 signatures on a petition demanding the same.
Though Ross, or the Boss, as he calls himself, thought a Twitter apology to UltraViolet and Reebok would be enough, it’s now become clear that it’s not. First Rocko dropped the rapper from his track, now Reebok is dropping him from their roster. I wonder who will be next.