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There you are, minding your business, shopping on Target.com for a dress–nothing extravagant, but a simple maxi dress. While seeking out a larger size, you inadvertently stumble upon the fact that for the colors of the dresses, for the plus-sized maxi, it’s called “manatee gray” instead of basic gray. However, when you check back for the dress in smaller sizes it says “dark heather gray.” What’s that about?

That’s exactly what a shopper, Susan Clemens of Orange County, Calif., was thinking when she noticed the color description. She went on to speak out against the description via her Twitter page this week and spread the word–and boy did it spread quickly.

“What the.  Plus sized women get “Manatee Grey” while standard sizes are “Dark Heather Grey.”  @Target #notbuyingit”

Others caught on and were equally confused and heated, and while Clemens didn’t expect things to pop off so rapidly and in such a large way, she told ABC News that she’s glad it did.

“A lot has happened in a day because it really resonates with people. I really didn’t expect it to spread as widely as it has but people are tired of having the size and shape of their body commented on, and that’s what this color discrepancy seems to imply.”

Target has apologized for the blunder and blame it on two different teams of people working on copy for the dresses–not a want or need to try embarrass plus-size shoppers. They are updating things and say they will just try to stick with straighforward color descriptions. You know…like “gray.” How easy was that?

Clemens appreciates that Target is apologetic, but she hopes it opens up a larger conversation about the way the sizes of women are talked about publicly:

“It’s an inadvertent thing that Target did but what it tapped into is something that’s real for a lot of people. I think, though, there’s a bigger story here in the way that it resonated with people because they are concerned with how they’re being talked about in the world at large, even if that wasn’t the intent here.”

What do you think?

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