Dressed In Couture: BET’s ‘Rip The Runway’ Steps Up Its Game

March 29, 2013  |  

BET Rip the Runway is on the come up. When the long-running special aired on March 20, the masterminds behind the fashion extravaganza had a new goal. They wanted to raise the fashion stakes, blending urban music with “luxury couture.”

Singer Kelly Rowland and actor Boris Kodjoe hosted this year as Rip the Runway: 2013 “become a sartorial spectacle that rivaled the more dramatic showcases of Fashion Week,” reports TheGrio.

It was high fashion all the way. Rip the Runway fashion producers Carline Balan and Michou St. Jules, whom we profiled recently, initiated the change taking the show away from its earlier “ghetto chic”e roots.

Balan and St. Jules pulled in leading fashion industry talent to help expand the BET brand.

“From last year’s show, to what it is this year, we were able to get Beagy, who’s a Vogue stylist,” Balan explained to The Grio. ”We got people who’ve never worked on the show to come on board. We really went in and chose stylists who hit the entire spectrum: editorial stylists that are Vogue, that are V magazine, that are Marie Claire, that are that world… and then we got a couple of stylists that are music stylists.”

Although the fashions went couture, Rip the Runway didn’t abandon its musical roots. There was still party on a stage, with performances by Rick Ross, Meek Mill, and Trinidad James. Omarion serenaded the models as they strutted down the catwalk. And Jaden Smith debuted his Misfits collection with the help of his little sister Willow. Even co-host Kodjoe went into runway action and modeled his menswear collection, Alfa.

“That’s our goal with every year, pushing the envelope on the fashion, so that when you are watching, the music is there, but it’s all about the fashion,” St. Jules told the Grio.

You can catch another airing of BET Rip The Runway tonight.

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