Simon Cowell, the sharp-tongued Brit behind American Idol and The X Factor, has unveiled a new YouTube channel, The You Generation, dedicated entirely to audition videos. It will launch today in 26 countries.
According to Reuters, Syco Entertainment, the joint venture between Cowell and Sony Entertainment, will be holding competitions every two weeks (26 total) over the next year in which people will have the chance to upload a video of themselves showing their skills for the chance at a cash prize. And this isn’t just about singing. The videos can showcase style skills, cooking prowess, and talent in lots of other areas. All of this is leading to a grand prize of some sort. The channel already has more than 89,000 subscribers.
Reuters goes on to say that Cowell is taking his cues from the feedback that he sees happening online as the ratings for his television shows start to slip. There’s been a shift in where the excitement is in some ways. So even if you’re not planning on auditioning, there a lesson to be learned here about which way the entertainment industry is headed.
Check out the clip after the jump, introducing The You Generation.