BlackBerry CEO Bad Mouths Apple: Is It Good To Criticize The Competition?

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Okay. We know BlackBerry and Apple are rivals when it comes to smartphones. But now Thorsten Heins, CEO of BlackBerry, is taking things to another level. According to Forbes, Heins is taking  “potshots” at Apple in an interview with The Australian Financial Review.

“[H]is comments that Apple has lost [its] edge and isn’t innovating in the smartphone market come at a particularly worrisome time for the iPhone,” Forbes writes. Heins is right about one thing: people aren’t too excited about the upcoming iPhone 5. In fact, experts say shipments might fall below street expectations this quarter.

“History repeats itself again I guess… the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old,” he said. “The point is that you can never stand still. It is true for us as well.”

But Heins isn’t the only one talking bad about competition Apple marketing chief Phil Schiller criticized Google’s Android mobile operating system the day before Samsung’s Galaxy S4 was unveiled, reports Forbes.

Trash talking the competition isn’t a good thing to do, says business consultant Mary-Frances Winters, CEO of The Winters Group a 28-year-old organization development and diversity consulting firm. “Never bad mouth the competition. It is not good business practice. Most of us learned if you can’t say anything nice about somebody, don’t say anything at all,” she advises.

Business and life coach Dr. Anita Davis-DeFoe agrees. “A business owner should always remain focused on maintaining the stellar quality of his or her product or services, the provision of memorable customer service, and demonstrating value added benefits,” she says.

Talking bad about your competition will actually make you look bad. “Bad mouthing the competition puts your business ethics into question, and in the end taints your appeal to a prospective customer. In most cases, the potential customer already has some knowledge of businesses in the industry that provide both good and bad service, and if you are in the room discussing a possible deal, concentrate on outlining what your business can deliver and refrain from focusing on what the competition can not.”

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