Michelle Obama Knows How To Network For Her “Let’s Move!” Campaign

March 12, 2013  |  

Michelle Obama took to Twitter yesterday to take questions about her anti-obesity initiative “Let’s Move,” just one more way the First Lady has been out there promoting the program in recent weeks. Although some people used it as an opportunity to take shots at the President and the program, it was effective for getting the word out.

“Since 2009, Mrs. O has effectively used social media, especially Twitter, to promote her causes and reach people she might otherwise miss. But her husband’s opponents know how to use social media, too, to promote their causes and to bash the president through the first lady,” writes USA Today.

Still on tour to promote “Let’s Move! Active Schools,” which the White House hopes will be adopted by 50,000 U.S. schools, Michelle Obama held her first Google+ hangout last week.  And while the First Lady may appear to be having a lot of fun, dancing with kids and even “mom dancing” with NBC late night host Jimmy Fallon, it is also about business, reports TheGrio.  For the fitness movement, FLOTUS has partnered with a long list of corporate partners such as  Wal-Mart, Walgreens, Darden Restaurants, and Nike, which put up $50 million to support fitness programs including “Let’s Move! Active Schools,” which will be administered outside the White House.

So while her husband has been often accused of being anti-business, the First Lady has been able to forge strong relationship with businesses on the charity side of things. It is because being tied to the mega popular FLOTUS is also good for a corporation’s image.

Everyone is getting on the healthy food bandwagon — even fast food restaurants — because sales have increased. “As we’re seeing with companies, they’re going to look for what model are they going to make money on. And if they make money off of selling our kids chips and sodas, that’s what they’re going to do,” Michelle Obama said during her tour. “But if we demand convenient containers of healthy drinks that don’t have added sugars — that our kids enjoy but aren’t adding unnecessary calories or hidden calories — and if they make those products, then we have to buy them. And the more we buy them, the more we’ll generate demand, the more that will change the market. So I want to remind parents that we still have power in an open marketplace to set the agenda. We’re not powerless in this, but we have to lead with our pocketbooks and we have to show businesses that the healthier choice can be good business as well.”

Do you think healthier companies are more attractive? Are you “leading with your pocketbook?”

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