More Photos! More Video! More Ads? Facebook’s News Feed Has A New Look

March 7, 2013  |  

Facebook unveiled a redesigned news feed today that included more and larger photos, greater prominence for video, and reorganized content that combines status updates and other info. Alongside these changes, users are being given the reins to better control the appearance of info on their feed pages.

Comparing the news feed to a “personalized newspaper,” CEO Mark Zuckerberg said during the news conference today that, “We believe the best personalized newspaper should have a broad diversity of content. It should have high quality public content from world renown news sources and locally and socially relevant updates from family and friends and the people around you.”

The Wall Street Journal includes a number of photos from the feed, noting that it appears to be taking cues from the mobile interface. (Mobile is a big part of the company’s strategy.)

It also draws from Instagram, which the company purchased for $1 billion last year, “focusing [on] larger visuals while still having a level of interactivity.” Those who would like to incorporate content from places like Pinterest will also be able to do with greater ease and flair, says the Journal.

The redesign, BusinessWeek says, is also meant to attract more advertisers. Facebook, remember, is a public company and though it is the most popular social network in the world, there’s recent data showing that young people are splitting their time a little more between Facebook and other networks like Snapchat. Also, there’s recent research from Pew showing that more people are taking Facebook breaks.


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