10 Pivotal Moments In Black Women’s Hair History

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Pantene Launches Line Exclusively Designed for Afro-Textured Hair (2003)

Pantene took a well calculated risk that paid off handsomely when they became the first mainstream brand to develop a line of products targeted specifically for women of color. Since then, other brands have followed in their footsteps, but Pantene was the first to take advantage of a consumer market that was ripe for the picking. After all, it’s well documented that black hair care is a multi-billion dollar revenue generating industry.

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