Beyonce has teamed up with the Chime For Change Campaign to launch an initiative to help girls “run the world.” While Beyonce is involved, the masterminds behind the campaign are actress Salma Hayek and Gucci creative director, Frida Giannini. Already up and running is a new Facebook page and a two-and-a-half minute video spot announcing their new female empowerment campaign reports the Huffington Post.
“The initiative aims to raise funds and awareness in support of projects for girls and women around the world, through sharing ‘powerful stories’ about inspiring females,” wrote Vogue.com’s Sarah Karmali, who noted that further details of the campaign were announced by Hayek at the TEDxWomen luncheon at Bryn Mawr College.
It was actually Hayek and Giannini who came up with the idea. There will be a series of ten short films, narrated by Hayek and set to new music by Beyonce. The videos will depict inspirational stories of women across the globe. There will be a slew of celebrities involved: Julia Roberts, Meryl Streep, Jada Pinkett Smith, and Arianna Huffington (Huffington Post founder) among them.
Chime for Change encourages people throughout the world to support girls’ and women’s projects by enabling citizen philanthropy and is the first crowdfunding platform dedicated to advancing the lives of girls and women.
“I have always felt strongly about equal opportunity for women… It’s up to us to change the statistics for women around the world,” Beyonce told Vogue.
According to HuffPo, Beyoncé’s involvement may help put to rest criticism of her lack charitable pursuits. “Last year, the singer’s altruism came into question when actor Harry Belafonte accused her and husband, Jay-Z, of turning their backs on social responsibility,” writes the site. In turn, Beyoncé’s camp sent a list to the Wall Street Journal of the singer’s charitable acts, including co-founding a multi-purpose community outreach facility in downtown Houston, donating $100,000 to hurricane Ike relief in 2008 and performing at MTV’s Hope For Haiti Now! benefit.