For This College Student, Vintage Fashion Pays the Bills

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Lioness overflows with high-waisted bottoms, crop tops, patterns, and plenty of color. It’s a display made even more impressive when you realize the self-taught student is responsible for everything from the photography, to the video editing, to the site’s design.

Jacque’s resourcefulness — with a little help from Google — has been her greatest asset. Whatever she wants to do on her site is always a search term away. She pulls on her experience in technology; she’s had blogs since high school, to learn new skills on the fly. Followers from her previous blogs, and social media platforms like Facebook, Tumblr, YouTube, and Instagram have helped her build a following for the shop.

Jacque’s career goals are still rooted in psychology, but she hopes her passion project will grow at its own pace. “I definitely want it to grow and sell things other than vintage clothes, like newer pieces and even design something myself,” she says. “For now it’s just a hobby. I don’t know if it could turn into a career. That’d be great if it did!”

Being a blossoming self-made tech and vintage fashion expert, Jacque seemed like a good person to ask how to ease into the increasingly popular trend of thrifting. Here is her advice to women who like vintage looks, but are hesitant to dive into Goodwill’s inventory:

  1. Take your time – “You’ll find a lot of ugly stuff. And you’ll go through hundreds of ugly pieces before you find the one thing you can work with.”
  2. Take risks – “If something – a pattern or a silhouette – looks cool, just pick it up and try it on. Even if you think it won’t work. Sometimes things look like they won’t work, but once you put it on it looks completely different.”
  3. Mix old and new – “You have to mix pieces. Some people can successfully wear vintage from head to toe. To look modern, pair vintage pants with a modern top or a vintage dress with modern shoes.”

Update: Want to help Jacque expand Lioness?  Support her Indiegogo campaign.

C. Cleveland covers professional development topics and entrepreneurial rebels who blaze their own career paths. She explores these stories and more on The Red Read, Twitter (@CleveInTheCity) and Facebook (/MyReadIsRed).

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